The chat system dates back to 1999. It’s rudimentary at best. The history is very limited and it’s a source of pain for communications. It needs some updates or improvements.
Here are some suggestions and there might be more:
- when you type @username in chat, that message should also be sent to the user’s mailbox. so that important information pertaining to the user could be read.
- move the trades to a trading post instead of chat and let chat be chat.
- Have a notification system for leaders (banner), broadcast.
- increase the size of the history.
Others may have suggestions, but this at least is a start to help facilitate communication and making it more a social app that might be usable.