I had ViP for 2 months and canceled it. I am going to explain my reasons why and what I think a good suggestion would be to make it more appealing. The are two main reasons why I canceled.
The first is the Monday ViP only event. Typically this is going to be a xp, gold, gem, or gear event. You generally only get a total of 4 runs. The problem is lets say you have a 2x gold event going. You get 4 total runs but there’s only 4 dice rolls that can be gold per run. You can easily do four complete runs and not even get a gold reward show up let alone get the multiplier for it. I have had this happen to me before not just on gold events but on gear events where I rolled all gold and gem rolls and got 0 of the gear multiplier. Also of note is you only get 2 free runs then you have to PAY gold or gems to do the other runs, the payment should be the $10 a month you are paying not your in game resources, ViP events should be 100% free if you ask me.
The second reason why I stopped ViP is the randomness of gold and gem cards that show up after completing a challenge run or from opening any kind of chest. Its very frustrating to be paying for ViP and open 6 chests, some even red or dungeon master packs, and get 0 vip cards and then watch a guildmate open one and get 17k gold in vip cards. the randomness stinks. I got tired of hardly ever getting those big gold bonuses and seeing other people get them, we are both paying the same per month. basically the randomness is to much and makes it hard to see the value
So those are the reasons I quit ViP. Here are my suggestions on things you could do that it would make it not necessarily more valuable to players but more transparent so they know what exactly they are getting with their money.
First. the Monday ViP event. If the event is a gold event, make all 20 rolls for gold with the reward that scales per higher roll. If it is a 2x gear event then make all 1-20 rolls have gear, scale the gear type and number of gear appropriately. If its a gem event then make all 1-20 rolls be gems scaled appropriately. Last make all 4 runs FREE. You are paying real money and the event is exclusive to only ViP show them some value and do not then charge them again by making them pay resources to do the very event they are paying real money for.
Second. Random ViP cards for challenges and from chests and packs. GET RID OF THEM. Instead just give everyone with ViP a 10% bonus to all gold and gems they get through challenges , chests and packs. This gets rid of the frustrating randomness that can make people unable to see the value in being ViP. It also lets people see that they are a ViP and that there is a direct benefit and advantage for them over people who are not ViP.
Lastly some things that would make being ViP more enticing to more people to get more subscribers.
Let ViP people get 4 or 5 chances instead of 3 on Test of Might events before they have to pay for more chances.
Once a day let them keep ALL 3 dice rolls on a challenge instead of only getting to choose 1.
Reduce the time to 3 or 4 hours instead of 5 hours for the free challenge.
Once a day let ViP people reset cards to sell or buy in Durnans shop
Give ViP people an advantage in ToM, for instance if their algorithm normally puts them against a 3500 score person instead let vip people fight someone around 3300
let ViP have some luck. Maybe 3 times a day let them move a roll in a challenge up or down 1. For instance let say they roll a 5, 10, and 19 on a challenge, let them move one of those rolls up/down 1 so they could turn the 5 to a 4 or 6, turn the 10 to an 11 or 12, and turn the 19 to an 18 or 20
Those are some of my complaints on the reasons I cancled my ViP and the things that you could do to possibly make someone like me become ViP again. The other suggestions are fun things that if you added you could probably get more people to pay which means more more content for us all.